Betfair Focuses on Responsible Gambling
One of the issues that are coming in the way of legalization of online gambling in many countries is the fear of increase in problem gambling. Therefore many online casinos have taken it upon themselves to demonstrate that they not only encourage but ensure that their players gamble responsibly. The United Kingdom based online gambling operator Betfair has appointed Malcolm Bruce as its Head of Sustainable Gambling.
The appointment is significant because Bruce has a long and illustrious association with responsible gambling. He was formerly the Chief Executive Officer for the Responsibility in Gambling Trust, which is a major independent organization addressing problem gambling issues in Britain. Bruce has been assigned with the task of integrating responsible gambling into the objectives and strategy of Betfair. He would be developing sustainable and responsible gambling practices that would benefit all stakeholders of Betfair including customers, employees and the community at large. His focus will be on “evidence-based programs that will serve as the core components of a radical agenda for social responsibility”. Bruce has his work cut out because Betfair processes over six million transactions a day from two million global players.
Betfair already has several programs in the context of the responsible gambling. These include customer driven deposits and loss limits, game session timers to ensure that players do not over play, self exclusion tools for players who feel that they have a compulsive gambling problem, links to GamCare and other professional organizations involved in problem gambling and a self-assessment test. Betfair Casino has been licensed by the Lotteries and Gaming Authority of Malta. It offers an excellent range of online casino games and accepts deposits using popular electronic options like PayPal, Moneybookers and Neteller.
